How to communicate sustainability?
The fashion world has changed. Today’s consumer is aware, critical, and increasingly demanding regarding the origins of products of the manufacturing industry, in particular in the area of clothing and footwear goods. Their main concerns are the origin and quality of leather or textile, human rights, and safe working conditions are just some of the questions raised by consumers. It is undeniable that there is increasing critical curiosity, essential to generate a purchase decision more aligned with individual concerns about the use of natural resources and the well-being of the people working in the fashion industry. However, the multiplicity and complexity [...]