Digital Marketing Professional MOOC
The Digital Marketing Professional MOOC was developed under the Skills4Smart TCLF project. The course provides training materials on digital marketing strategy, online communication, consumer behaviour, e-commerce, web analytics, SEO, SEM, CRM, marketing automation, content marketing and digital advertising in the TCLF sectors.
The video lectures are available below as additional training material.
| No. | Lesson | Video |
|---|---|---|
| 1 | B2B and B2C | [Access video] |
| 2 | Competitor analysis | [Access video] |
| 3 | Consumer behaviour | [Access video] |
| 4 | Content marketing strategy | [Access video] |
| 5 | Digital communication: new channels, new rules | [Access video] |
| 6 | Digital marketing strategies in footwear and leather | [Access video] |
| 7 | Digital marketing strategies in textile and clothing | [Access video] |
| 8 | Digital marketing strategy | [Access video] |
| 9 | E-commerce and customer care | [Access video] |
| 10 | E-mail marketing | [Access video] |
| 11 | E-merchandising | [Access video] |
| 12 | GDPR and protection of privacy | [Access video] |
| 13 | Key elements and strategies for a digital advertising campaign | [Access video] |
| 14 | Marketing and consumer research | [Access video] |
| 15 | Marketing automation | [Access video] |
| 16 | Neuromarketing for user experience | [Access video] |
| 17 | SEM: Search Engine Marketing | [Access video] |
| 18 | SEO: Search Engine Optimisation | [Access video] |
| 19 | The importance of CRM: Customer Relationship Management | [Access video] |
| 20 | The new shopping environment in TCLF sectors | [Access video] |
| 21 | Web analytics for web strategy assessment | [Access video] |
| 22 | Web marketing and branding in the fashion industry | [Access video] |
| 23 | Website and web shops | [Access video] |
Additional materials
Where available, supporting PDF materials from the original MOOC can also be provided alongside the video lectures.